Digital Marketing Coordinator, Graduate School
Job Description
Operating Title
Digital Marketing Coordinator, Graduate SchoolLong Classification Title
Communication Information Specialist IICampus Location
DurhamDepartment
UNH Communication and Public Affairs - AVP AdministrationSummary of Position
Acceptable minimum level of education
Bachelor'sAcceptable minimum years of experience
2 yearsPosting Number
PS4808FY25Other minimum qualifications
- Bachelor’s degree in marketing, business, communications, or a related field.
- Strong understanding of website management and analysis, social media best practices, pay-per-click advertising tools and paid ad. campaign management software such as Google Ads, AdRoll, Facebook, LinkedIn, Instagram, and Google Analytics.
Additional Preferred Qualifications
- Familiarity with Salesforce/TargetX, Drupal, SEO, SEM
- Strong communication (written & verbal), organizational and time management skills
- Prior experience in higher education or a marketing agency
Salary Information
Quicklink for Posting
https://jobs.usnh.edu/postings/62593Percent Time Information (FTE)
1.00Grade
18EEO Statement
The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.
Institution Information
Posting Date
08/15/2024Open Until Filled
YesPosting Open to Internal Candidates Only?
NoInterested Internal Candidates Exist?
NoJob Category
Salaried Staff (Exempt)Appointment Type
RegularDrivers License and Physical Requirements. Please check all items that apply.
None applicableDuty/Responsibility
- Coordination of creative asset development with client, project management and/or agency
- Creation of digital marketing plans and suggested audience targeting.
- Evaluation of digital advertisement campaigns in a variety of platforms such as, AdRoll, Facebook, Google Ads, Instagram, LinkedIn
Duty/Responsibility
- Utilize data to improve digital marketing, website, email and social media efforts and lead generation techniques
- Develop campaign reports highlighting digital marketing efficacy
- Monitor and track campaign budgets and spend
- Stay up-to-date and inform fellow staff with the latest digital marketing changes and updates
Duty/Responsibility
- Maintain website platform upgrades, maintenance requests, content creation, and image sourcing.
- Ensure website is ADA compliant.
- Publish news, alumni and student stories to UNH Today.
- Review SEO recommendations and implement changes as needed.
- Evaluate and enhance website effectiveness with GA4.
- Develop and optimize marketing landing pages.
Duty/Responsibility
- Design and write content for organic social media posts
- Manage content calendar and collaborate across campus to incorporate posts promoting all colleges conferring graduate programs
- Review and evaluate social channel metrics in effort to build outreach and increase engagement through creative, timely and implementation of current social media trends.
- Stay abreast of trends in social media and higher education brand marketing
Duty/Responsibility
- Work with academic marketing directors to develop program specific email content that fits within graduate school email framework
- Update email templates with content (copy/photo) changes
- Assist graduate and Paul College enrollment teams with email reports, evaluation and campaign testing.
Duty/Responsibility
- Other duties as assigned
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